For Immediate Release
February 2006
Media Release
FRONTGATE CREATIVE SERVES UP NEW IHOP WEBSITE
Laguna Hills, April 13, 2007: FrontGate Creative, a leading Southern California interactive and graphic design agency, has launched a new website for IHOP Corp. The new website redefines the company’s online branding with new interactive features, improved navigation and additional images that reflect today’s IHOP. The site is supported by an extensive content management architecture.
“This is the most extensive site development we have executed for IHOP," said Keith Pape, Vice President and Senior Partner of FrontGate Creative. “We worked closely with IHOP to develop a new website that improves the guest experience and gives IHOP the flexibility to change the site at a moments notice.”
In addition to obvious graphic and structural changes, one of the key features added for IHOP was a new content management system. This new system allows IHOP to easily update and grow its site with minimal outside assistance from technology vendors. IHOP can keep its site fresh with new content and promotions, helping to save both time and money for the company.
“We are fortunate to have a creative and forward thinking interactive partner in FrontGate Creative,” said Patrick Lenow, Director, Communications for IHOP Corp. “The team understood that our site needed to reflect the changes that have taken place at IHOP over the last few years. Online guests can now see the new look of our restaurants, the ongoing evolution of our menu, and images of the team members that are delivering on our commitment to service across the nation.”
About IHOP Corp.
The IHOP family restaurant chain has been serving a wide variety of breakfast, lunch and dinner selections for more than 45 years. Offering 14 types of pancakes as well as omelettes, breakfast specialties, burgers, sandwiches, salads, chicken and steaks, IHOP's diverse menu appeals to people of all ages. IHOP restaurants are franchised and operated by Glendale, California-based International House of Pancakes, Inc., a wholly owned subsidiary of IHOP Corp. As of December 31, 2006, the end of IHOP Corp.’s fourth quarter, there were 1,302 IHOP restaurants in 49 states and Canada. IHOP Corp. common stock is listed and traded on the NYSE under the symbol “IHP.” For more information, call the Company's headquarters at (818) 240-6055 or visit the Company's Web site located at www.ihop.com.
About FrontGate Creative
Since 1996, FrontGate Creative has served a clientele of market-leading, national and Southern California based clients as their one-stop branding shop executing projects and campaigns in print, on the web and more. A short list of clientele includes IHOP Corp., Damzl Fuel, Gloria Jean's Coffee, Initium Eyewear, Krikorian Theatres and more. In addition to receiving a Standard of Excellence WebAward from the Web Marketing Association, the firm's work and principals, Scott A. Shuford and Keith Pape, have been featured in leading publications including iMedia Connection, DM News, Orange County Business Journal, The O.C Register, Yahoo!, CoolHomePages.com, Ben Forta's Forta.com, Mi2N's Business Net News (B2N,) Small Biz Technology and others.
Founded in 2002, FrontGate Media creates customized campaigns connecting organizations directly with their desired target audiences, saving time and money for companies with a desire to reach the faith-based consumer through an exclusive family of market-leading outlets. Serving as "Your Gateway to the Christian AudienceSM," the roster currently includes 15 independent e-media, print, event & television vehicles in which every vehicle is a leader in reaching their audience. FrontGate Media has been recognized by World Vision as their #1 e-media Partner.
Additional information about FrontGate and the services the company provides can be found online at www.frontgatecreative.com and www.frontgatemedia.com or by calling 949.206.9806. |
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