For Immediate Release
February 2006
Media Release
FRONTGATE CREATIVE ROCKS THE NET WITH NEW INITIUM EYEWEAR SITE
 Laguna Hills, February 27, 2007: FrontGate Creative, a leading Southern California interactive and graphic design agency, has launched the next generation website for the lifestyle eyewear brand Initium Eyewear. Proprietary features and top shelf capabilities allow www.initiumeyewear.com to completely envelope the visitor in the sights and sounds of its musical inspiration. High fashion, red carpet eyewear and the hard core rock-and-roll lifestyle merge through the use of a robust music player, a diverse celebrity photo album, and a seamlessly integrated e-commerce platform. The site's pseudo rock concert form is not without real world functionality. The fully customized administrative interface allows Initium to keep their site as fresh and cutting edge as the lifestyle their brand enthusiasts embrace.
"The new site not only improves the visitor experience, but it also allows Initium to be strategically flexible to adapt on the fly," said Keith Pape, Vice President and Senior Partner of FrontGate Creative. "Our primary goal was to improve the technical capabilities of the Initium site while escalating the audio and visual interfaces that embody their music-inspired society." The improved integrated e-commerce platform features a graphically seamless interface. Visitors never venture from the driving energy of the site even when they are making a transaction. Instead of the typically bland shopping cart function where users are forced into an off-the shelf, retail heavy interface, each step of the Initium checkout process keeps the Initium visitor surrounded and steeped in the rich Initium brand environment.
The ever-present music player is also a strategically powerful new element. Unlike so many other sites that allow you to turn the single track music on or off, this fully functional player is loaded with nearly an hour of strong, evocative tracks that the user can use like their own personal virtual mp3 player. As if a custom playlist that rivals the best alternative FM station isn't enough, the player follows you through the entire site. Click through to any page, check out the latest sightings of rock stars wearing Initium's signature eyewear, or purchase the best looking shades you've ever seen and the music player continues to flawlessly deliver.
FrontGate Creative created all of these site components with the Initium Eyewear team in mind. These new features are strategically designed to be completely managed by Initium. The back end of the site was developed to allow Initium to alter products, music, photos, sightings of musicians wearing their eyewear and more with the new in-house tools built for them by FrontGate Creative.
Visit Initium Eyewear
About FrontGate Creative
Since 1996, FrontGate Creative has served a clientele of market-leading, national and Southern California based clients as their one-stop branding shop executing projects and campaigns in print, on the web and more. A short list of clientele includes IHOP Corp., Damzl Fuel, Gloria Jean's Coffee, Initium Eyewear, Krikorian Theatres and more. In addition to receiving a Standard of Excellence WebAward from the Web Marketing Association, the firm's work and principals, Scott A. Shuford and Keith Pape, have been featured in leading publications including iMedia Connection, DM News, Orange County Business Journal, The O.C Register, Yahoo!, CoolHomePages.com, Ben Forta's Forta.com, Mi2N's Business Net News (B2N,) Small Biz Technology and others.
Founded in 2002, FrontGate Media creates customized campaigns connecting organizations directly with their desired target audiences, saving time and money for companies with a desire to reach the faith-based consumer through an exclusive family of market-leading outlets. Serving as "Your Gateway to the Christian AudienceSM," the roster currently includes 15 independent e-media, print, event & television vehicles in which every vehicle is a leader in reaching their audience. FrontGate Media has been recognized by World Vision as their #1 e-media Partner.
Additional information about FrontGate and the services the company provides can be found online at www.frontgatecreative.com and www.frontgatemedia.com or by calling 949.206.9806. |
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