For Immediate Release
March 2006
Media Release
KARO FILM HAS KONQUERED RUSSIA
Laguna Hills, CA (March 2006) – As Russia’s premiere theatre circuit and the proud host of the Moscow International Film Festival, Karo Film features the largest auditoriums, the highest quality presentations, and is the fastest growing exhibitor in Russia. Karo Film has exclusive VIP halls, VIP reserved seats, and private bars and clubs within many cinemas. Several new theatre complexes are scheduled to open in 2006 and 2007 within Moscow, St. Petersburg, Samara and other regions throughout Russia.
In our U.S. ad campaign, needed to do a “show and tell” about Karo, making sure that the U.S. entertainment industry knows that Karo is the biggest and best in Russia. The client wanted something that was edgy and funny without being too aggressive or offensive.
In the final design for Propaganda, we locked in the Russian version of the logo rather than an Americanized version, and play off American’s Cold War connotations of the Soviet propaganda machine giving the ad a sense of epic scale while turning the perception of propaganda on its head.
About FrontGate Creative
Since 1996, FrontGate Creative has served a clientele of market-leading, national and Southern California based clients as their one-stop branding shop executing projects and campaigns in print, on the web and more. A short list of clientele includes IHOP Corp., Damzl Fuel, Gloria Jean's Coffee, Initium Eyewear, Krikorian Theatres and more. In addition to receiving a Standard of Excellence WebAward from the Web Marketing Association, the firm's work and principals, Scott A. Shuford and Keith Pape, have been featured in leading publications including iMedia Connection, DM News, Orange County Business Journal, The O.C Register, Yahoo!, CoolHomePages.com, Ben Forta's Forta.com, Mi2N's Business Net News (B2N,) Small Biz Technology and others.
Founded in 2002, FrontGate Media creates customized campaigns connecting organizations directly with their desired target audiences, saving time and money for companies with a desire to reach the faith-based consumer through an exclusive family of market-leading outlets. Serving as "Your Gateway to the Christian AudienceSM," the roster currently includes 15 independent e-media, print, event & television vehicles in which every vehicle is a leader in reaching their audience. FrontGate Media has been recognized by World Vision as their #1 e-media Partner.
Additional information about FrontGate and the services the company provides can be found online at www.frontgatecreative.com and www.frontgatemedia.com or by calling 949.206.9806.
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